The Challenge
A B2B SaaS founder approached us with a validated product concept and early seed funding. The challenge: build a production-grade SaaS platform, establish product-market fit, and start generating ARR — all within 18 months and without scaling headcount beyond a small core team.
The Solution
We built the entire platform (React + Node.js + PostgreSQL on AWS), implemented PLG onboarding flows (free trial, usage-based activation, viral invite loops), built a 200-article content-led SEO strategy, and ran Google and LinkedIn paid acquisition — from the same team, with the same attribution.
The Results
Custom SaaS platform built in 14 weeks (React, Node.js, PostgreSQL, AWS ECS)
PLG onboarding: 38% trial-to-paid conversion rate (industry average: 15%)
340% organic traffic growth in 12 months from content-led SEO programme
1M+ Active Users at month 18, on track for Series A at month 22
3.8x ROAS on Google Ads, 2.9x ROAS on LinkedIn ABM campaigns
