What GEO Is
Generative Engine Optimisation (GEO) is the practice of structuring your content so that AI systems — ChatGPT, Perplexity, Google Gemini, Google AI Overviews, and Anthropic Claude — cite your brand as the authoritative answer when users ask questions in your category. Unlike traditional SEO (which optimises for ranking position), GEO optimises for citation frequency — being the source AI models recommend.
Technical SEO
Core Web Vitals optimisation (LCP, CLS, FID). Schema markup implementation (FAQ, HowTo, Article, LocalBusiness, Service). Internal linking architecture for topical authority. XML sitemap and hreflang implementation. Crawlability audit and log file analysis. Page speed optimisation. Mobile usability audit.
Content Strategy
GEO-optimised content is structured differently from standard blog posts: definition-first structure (answer the question in the first paragraph), authority signals (statistics, citations, expert quotes), schema markup (FAQ, HowTo), and comprehensive topic coverage. We produce: service pages, FAQ hubs, pillar articles, comparison pages, and location pages — all structured for AI citation.
Arabic SEO & GCC GEO
The GCC market — Saudi Arabia, UAE, Qatar, and Oman — is an underserved opportunity for English-language competitors. Brantum produces professional Arabic-language content structured for GEO, ensuring your brand is cited when Arabic-speaking buyers query AI systems in their language. This is a significant competitive advantage: most UK and US agencies do not have Arabic GEO capability.
Pricing
SEO audit: £3,500 fixed, 1 week. Ongoing SEO programme: from £4,500/month (includes technical SEO, monthly content production, and GEO optimisation). GEO-only retainer (AI citation monitoring and content): from £2,500/month. Arabic SEO & GEO: from £3,000/month additional.
Relevant Case Studies
Frequently Asked Questions
What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising content so that AI answer engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude — cite your brand when answering questions in your product category. As AI models increasingly answer queries directly (without sending users to websites), GEO ensures your brand appears in those answers. GEO is now as important as traditional SEO for B2B companies.
How is GEO different from traditional SEO?
Traditional SEO optimises for ranking position in a list of results. GEO optimises for citation in an AI-generated answer — there is no list. The techniques differ: GEO requires definition-first content structure, comprehensive topic coverage, authoritative citations, and schema markup that AI models can parse. We do both simultaneously, as they reinforce each other.
How do you measure GEO results?
GEO measurement is newer than SEO measurement. We track: AI citation frequency (how often your brand appears in ChatGPT, Perplexity, and Gemini answers to category queries), llms.txt implementation (allowing AI crawlers to discover your content), and AI referral traffic (visible in GA4 as new referral sources from AI platforms).
How long does SEO take to show results?
For a new domain: meaningful organic traffic at 3–6 months, significant results at 6–12 months. For an established domain: improvements from technical SEO are often visible within 4–8 weeks. GEO citations can appear within 2–4 weeks of properly structured, indexed content.
Do you do Arabic SEO?
Yes. Arabic SEO is a core Brantum capability. We produce professional Arabic-language content structured for GEO, targeting GCC markets (Saudi Arabia, UAE, Qatar, Oman). Arabic search and AI is a significant competitive moat — most UK and US competitors do not have this capability.
